Capturing Strategic Advantage From Integrated Demand Signals
Nov 16, 2010 at 3:00AM - Nov 16, 2010 at 12:00PMMIT Faculty Club (View Directions)
Even though companies are awash with supply chain data, one of the most important sources of information, demand signals, are not fully integrated into operating and decision-making systems. This represents a critical gap in supply chain lines of communication. Yet industry leaders believe that demand signals emanating from key sources such as POS, warehouse withdrawal records, and inventory databases, can be harnessed and integrated into management systems to increase network efficiency.
The MIT Center for Transportation & Logistics (CTL), and the Pennsylvania State University...